The Media's effects on Christmas
Task 1
Christmas is very much to do with religion as it is a reminder of Jesus Christ and being with family, this celebration is being celebrated all over the world, but can we really call it a tradition anymore when all we do is use it as an excuse to get presents off of our family?
Christmas is celebrated differently in different religions, it all changes, even the name, but it all links back to the saviour being born and rejoicing within family. Now, the media has shaped Christmas, it has influenced our beliefs, changed our perspectives. It has created an illusion of marketing and profiting. Big brands create huge advertisements to lure the audience in to buy their products at Christmas.
Think about it, if someone says that they have better Christmas decorations than you, does that affect you? It would do, because we see beautiful illuminations all around during the Christmas season. It is advertised all the time; bright lights, big trees, shiny tinsel, crazy woolly jumpers and a hot chocolate or cocoa because that has become Christmas' trademark. It no longer revolves around Jesus, it's all about Santa. Children are taught about Father Christmas not Jesus Christ.
Returning to tradition would help put an end to all of the ungratefulness around. More people would rejoice with family and not end up in a financial debt during January.
On the other hand, returning to tradition would most likely boost the acknowledgement of Christianity which would be sure to lead us to another war.
In conclusion, the media has picked apart a religious festival, making it into a time for businesses to profit off of and people to buy lots of gifts and unnecessary decorations.
Task 3
I asked my mum about what she thinks about Christmas and she believes it is too commercialised, being born in 1983 she witness Christmas before it became an online war-zone with big brands. Christmas has become bigger and more celebrated since we hit a big technological development. The media is a new way for brands to market themselves and appeal to all ages so it is very much a big part of Christmas.
I personally, believe that Christmas wouldn't be around if it weren't for the media as it wouldn't have all of the online rivalry, and no on would feel the need to post their Christmas tree on Instagram, Facebook, Twitter or Snapchat. Now there is a lot of national pride when it comes to Christmas, countries competing to have the biggest decorations and displays.
The media has created a battlefield on Christmas, but at the same time, it is most likely the only reason we still celebrate the festival. Some people still choose to keep true to the tradition, meaning it is up to us how we keep Christmas.
😐
Task 2
Christmas adverts use lots of far away shots towards the beginning of their commercials to make us reach out for the advert as though we need it, as though we are reaching for their product. A lot of emotional language and sensitive scenarios are used to make us empathise with the story line of the video.
The target audience is obviously parents and adults as they will be buying the product, so they're are many adverts that place children and or older people in the video to give the feel of it being the audience's child, parent or grandparent. This is like a sense of personal identity and relating to the video which makes the viewer more likely to buy the product.
Towards the end, there will be a quick and easy resolution that will occur and this is usually due to the product fixing someone's problems, showing the audience how reliable the product is and how effective it is at bringing the family together at Christmas.
A semantic field is also quite effective, loss more often than not is used to show that missing family members isn't an issue at Christmas because we can band together which gives off the feel of escapism for maybe someone coping with loss.
Colours are very important in a Christmas advertisement as the audience's expectations will rely on the stereotypes and standards that Christmas is already being held at, meaning that the bright fairy light, and red and green are a must have. Once the trends go around for Christmas it becomes supply and demand with big brands rushing to get out their products and out do their competition.
Christmas is very much to do with religion as it is a reminder of Jesus Christ and being with family, this celebration is being celebrated all over the world, but can we really call it a tradition anymore when all we do is use it as an excuse to get presents off of our family?
Christmas is celebrated differently in different religions, it all changes, even the name, but it all links back to the saviour being born and rejoicing within family. Now, the media has shaped Christmas, it has influenced our beliefs, changed our perspectives. It has created an illusion of marketing and profiting. Big brands create huge advertisements to lure the audience in to buy their products at Christmas.
- Baubles
- Trees
- Phones
- Laptops
- Tinsel
Think about it, if someone says that they have better Christmas decorations than you, does that affect you? It would do, because we see beautiful illuminations all around during the Christmas season. It is advertised all the time; bright lights, big trees, shiny tinsel, crazy woolly jumpers and a hot chocolate or cocoa because that has become Christmas' trademark. It no longer revolves around Jesus, it's all about Santa. Children are taught about Father Christmas not Jesus Christ.
Returning to tradition would help put an end to all of the ungratefulness around. More people would rejoice with family and not end up in a financial debt during January.
On the other hand, returning to tradition would most likely boost the acknowledgement of Christianity which would be sure to lead us to another war.
In conclusion, the media has picked apart a religious festival, making it into a time for businesses to profit off of and people to buy lots of gifts and unnecessary decorations.
Task 3
I asked my mum about what she thinks about Christmas and she believes it is too commercialised, being born in 1983 she witness Christmas before it became an online war-zone with big brands. Christmas has become bigger and more celebrated since we hit a big technological development. The media is a new way for brands to market themselves and appeal to all ages so it is very much a big part of Christmas.
I personally, believe that Christmas wouldn't be around if it weren't for the media as it wouldn't have all of the online rivalry, and no on would feel the need to post their Christmas tree on Instagram, Facebook, Twitter or Snapchat. Now there is a lot of national pride when it comes to Christmas, countries competing to have the biggest decorations and displays.
The media has created a battlefield on Christmas, but at the same time, it is most likely the only reason we still celebrate the festival. Some people still choose to keep true to the tradition, meaning it is up to us how we keep Christmas.
😐
Task 2
Christmas adverts use lots of far away shots towards the beginning of their commercials to make us reach out for the advert as though we need it, as though we are reaching for their product. A lot of emotional language and sensitive scenarios are used to make us empathise with the story line of the video.
The target audience is obviously parents and adults as they will be buying the product, so they're are many adverts that place children and or older people in the video to give the feel of it being the audience's child, parent or grandparent. This is like a sense of personal identity and relating to the video which makes the viewer more likely to buy the product.
Towards the end, there will be a quick and easy resolution that will occur and this is usually due to the product fixing someone's problems, showing the audience how reliable the product is and how effective it is at bringing the family together at Christmas.
A semantic field is also quite effective, loss more often than not is used to show that missing family members isn't an issue at Christmas because we can band together which gives off the feel of escapism for maybe someone coping with loss.
Colours are very important in a Christmas advertisement as the audience's expectations will rely on the stereotypes and standards that Christmas is already being held at, meaning that the bright fairy light, and red and green are a must have. Once the trends go around for Christmas it becomes supply and demand with big brands rushing to get out their products and out do their competition.
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